Bangalore, India: In the last decade, lots of brands have come up with the idea of offering organic products that claim to be pure. Is the promise of being pure enough? Not really! Today, people build trust only when it is tested and certified and Pahadi Aura fulfills that. Pahadi Aura is the premium A2 ghee brand that shows commitment to being pure and also provides proof of NABL-accredited laboratory testing.
Everywhere in the Indian food market, brands have recklessly used the words ‘organic’, ‘pure’ and ‘desi’ to their products without any proof. Whereas Pahadi Aura is the brand that doesn’t rely on assumptions but offers proofs that certify its claims of being pure and producing ghee using the traditional Bilona method.
Transparency in Purity
For ages, people have relied on local sellers or brands for buying ghee, as that ensured little transparency. In modern days when people rely heavily on online shopping, very few brands can assure transparency. Pahadi Aura is able to maintain this by providing lab verification of its purity and science validation of the traditional Bilona Method. Through the lab testing various factors such as adulterant, fatty acid profile and other benchmarks are tested and reports are available to the Modern consumers. ‘These days consumers don’t believe in claims but in certified data and that is what we provide to our consumers’, said Advith Shetty, founder of Pahadi Aura.
Scientific Validation of Traditional Method
Pahadi Aura combines tradition with science by implementing the Bilona method, which is an age-old method. The process of producing ghee through Bilona method is backed by science where milk is sourced from the pahadi cows, specifically the gauri cows and then it is cultured and further makkan is obtained by hand churning the curd. The makkan obtained from labor intensive methods is simmered to obtain the golden liquid, the pure ghee. All these steps of the traditional method of Bilona have authentication from Ayurveda and are backed by scientific proof that ghee obtained from Bilona method has more nutritional value. Pahadi Aura ensures that from the sourcing of milk to the packaging of ghee every step is scientifically approved to meet the expectations and trust of modern consumers.
Connecting Rural India with Modern Consumers
Being a brand that is directly based on sourcing of milk from Himalayas to producing ghee through labour intensive process of Bilona, Pahadi Aura connects rural India with the modern consumers. Local farmers are directly responsible for rearing the Gauri Cows, an indigenous breed found in the Himalayas. The milk is sourced and cultured and hand churned in wooden vessels by locally employed people who are well aware of the process and have been practicing it for years. This is the reason there is complete traceability and transparency in each step of the production process starting from sourcing the milk till packing it for the consumers.
For Modern Consumers
New generation buyers are well aware of their rights and often question food labels and details mentioned about the product. They research well about a brand before purchasing and even refer to different evidence that provides transparency. Pahadi Aura is able to meet all these parameters and the brand’s digital presence along with the scientific evidence gains trust of the new age consumers who believe in proof rather than vague claims.
Pahadi Aura as a Brand of Trust
Pahadi Aura has taken up the food market as a Premium A2 ghee brand that has accountability for all its claims. It doesn’t restrict itself just as a ghee brand but has set a quality benchmark for the category.